Securely managing the collaborative power of a Hollywood giant
Leslie Osborne is the Assistant Manager, Worldwide Creative Content at Paramount Pictures. With a long title and an even longer list of responsibilities, Osborne is at the charge to create and oversee marketing content across some of Paramount’s largest feature films, including Interstellar, Transformers, The Big Short, and more recently, Arrival, Fences, and Silence.
A Semester at Wiredrive
If you told me a year ago that I would be working at a software company, I wouldn’t believe you. But here I am, as the same art student, savoring the last fleeting moments of my marketing internship at Wiredrive.
Wiredrive Proudly Sponsors Women in Film
While conversations on gender equality in the film industry have always been happening, they have really been thrust into the spotlight with the Equal Employment Opportunity Commission and Office of Federal Contract Compliance Programs investigating the industry’s hiring practices to uncover gender biases. Additionally, the recent Free the Bid initiative which has gained a huge following over social media pushes to amplify the voices of female directors in the advertising industry.
The Team is the Platform
My journey to Wiredrive starts in a galaxy far, far away (aka Santa Monica, Calif.) A place many leading software companies call home; a place that births new and exciting start-ups as well. Riot Games, TrueCar, The Honest Company and Activision, all got their start here.
Average Media Agency Pricing 2016
Media agencies offer a wide variety of services, from blogging to video production. As such, their average fees are often changing, as evolving consumer trends impact client needs. Fortunately, new tech innovations have also helped teams collaborate more easily, allowing them to provide a greater quantity of content to their clients in a shorter period of time. Media management apps like Wiredrive, for example, make sharing, storing, and reviewing media assets a much simpler process, boosting the workflow of agencies.
Dropbox Alternatives for Agencies and How to Migrate
For nearly a decade, Dropbox has helped media companies and creative agencies collaborate on their projects with greater efficiency. While many have embraced the benefits the service offers, enough time has passed for teams to realize that Dropbox is not tailored to everyone’s needs. Specifically, agencies that work extensively with video have found that slow upload speeds, poor playback quality, and limited branding options make Dropbox an imperfect tool for their projects. As video becomes a more ubiquitous component of the digital landscape, the demand for an alternative option has grown.
How Big Brands Manage Video Assets
Big brands today deal with a significantly greater quantity of digital and video assets than ever before. As a result, these companies have had to find better and more efficient ways to manage their assets.
Using Analytics on Your Media Files
No matter what type of content you produce, analytics play a major role in your ability to be successful. This is just as true for a video as it is for a listicle. By understanding what does and does not engage an audience, you can fine-tune your work in the future.
Tips for Showing a Client a Media Reel
If you work in video production or a similar creative field, your media reel is key to getting more clients. You have to make a great impression in a short amount of time. That means carefully curating your own work to make sure the best clips are on display, while also remembering that out of context, they might not have the same effect.