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Repo Men extends movie narrative into multifaceted marketing campaign
We spoke to Repo Men Director, Miguel Sapochnik, Double Barrel Motion Labs CEO Jeff Krelitz and Tool of North America Digital’s Dustin Callif at the 2010 SXSWi festival about how they extended the story of Repo Men into the virtual world. The marketing campaign included graphic novel, trailer and featurette available from Apple’s website.
By Lindsey Jones
Tags: dustin callif, jeff krelitz, miguel sapochnik, repo men, south by southwest interactive, sxswi 2010
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