5 Blockbuster Ads from the 2016 Super Bowl
Counting down the days until Super Bowl 51: if last year’s commercials are any indication of what’s to come, we’re in for some real popcorn entertainment.
At Wiredrive we not only look forward to the big game on Super Bowl Sunday, we also look forward to the biggest commercial showdown of the year. In anticipation of the Super Bowl 51, we took a look back at the blockbuster ads from last year. Being big movie fans, there’s no surprise that our favorite Super Bowl commercials from 2016 channel Hollywood vibes:
Last year, Budweiser eschewed their more nostalgic aesthetic to make a bold new statement. The Budweiser Clydesdales were the stars once again, but this time as the harbingers of toughness. The spot has the momentum of an action movie trailer and paints Budweiser as the beer for those who “never back down.” Along the lines of a Bruce Willis Die Hard flick, the thirty-second spot gets our hearts racing and adrenaline pumping. The climatic finale will only make you want to watch it again, and probably ten times more after that.
Almost long enough to be considered a short film at one minute and thirty seconds in length, “The Longest Chase” takes the form of a quirky, action comedy. A group of robbers dash out of a bank only to find their getaway car is being towed. To the sound of blaring sirens, they hop in a shiny, red Prius and make their escape. What follows is a self-deprecating, laughably slow police chase. Just like a Hollywood heist movie, the clever – or perhaps not so clever – robbers get away with their devilish theft. Props to Prius for subverting their own reputation to create a highly amusing commercial that feels more like a film than a typical ad.
PayPal’s “There’s a New Money in Town” could be the little brother to Martin Scorsese’s Wolf of Wall Street. Trashing the archaic tradition of “old money,” the spot announces its newer, hipper, more modern replacement in style. With the help of epic music, dramatic editing, and tongue-and-cheek humour, PayPal proudly claims the long-defiled “new money” adjective. PayPal played their hand well; by throwing shade at “the establishment” the digital payment company comes off as just a little bit rebellious – an attractive quality, particularly among their millennial demographic.
Amazon’s “Party” stars actual celebrities playing themselves at a Super Bowl party extravaganza hosted by actor Alec Baldwin. Baldwin gets into a spat with former pro football player Dan Marino. The two celebs use Amazon Echo’s voice recognition function, Alexa, to ask questions that make the other look bad. Through the use of humor and notable personalities, Amazon accomplishes a difficult feat: explaining a product function without coming off like a sales pitch. If you’re wondering how Baldwin and Marino’s tiff panned out, fear not. Missy Elliott comes to the rescue by asking Alexa to play her new single, “Pep Rally.” The catchy beat gets everyone dancing and saves Baldwin and Marino from further humiliation.
Just like The Godfather movies, the montage commercial is classic, nostalgic, and never gets old. Jeep’s “4x4ever” takes us from dirt trail, to snow-covered back road, to desert highway. We see the sunrise from the heights of a hot air balloon, warm our hands over a campfire, and ride alongside marching soldiers. You can’t help but want to hop in a Jeep and go for a ride after watching this cinematic ode to the independent spirit. Like Hollywood movies, apple pie, and Route 66, Jeep remains an iconic symbol of time-honored Americana.