How Big Brands Manage Video Assets
Big brands today deal with a significantly greater quantity of digital and video assets than ever before. As a result, these companies have had to find better and more efficient ways to manage their assets.
Bill Sewell speaks on digital asset management panel at Createasphere
I recently spoke on a Createasphere panel with Jason Bright from MediaBeacon, Joshua Duhl from North Plains and Jens Loeffler from Adobe about the reinvention of digital asset management (DAM). Topics included monetizing assets, rich media interfaces and open versus closed platforms. By the end of our hour-long discussion, we helped dispel the myth that