With Cannes fast-approaching and Project Everyone gearing up to get the creative community involved, I started to reflect on the power of our industry to craft a message, amplify it, and move people to action. We’ve created viral campaigns that make people roll with laughter or well-up with emotion; we’ve made people feel connected and, most importantly, we’ve moved them to action. And now we have the opportunity to harness that collective influence and get behind Project Everyone.