Goodby Silverstein
Wiredrive Keeps Sprint in the Now for Goodby, Silverstein & Partners.
People who work in the deadline-frenzied universe of advertising are well-acquainted with the constant need to quickly access quality information at all times. We're in a visual industry and living in an increasingly visual society. So there's more demand now than ever for thoughtful, simple and beautiful communication presentation.
Goodby, Silverstein & Partners executive producer Josh Reynolds knows the importance of having a tool that enables him to efficiently deliver information to his vendors and clients. Reynolds is responsible for massive amounts of the San Francisco-based agency's information, from reels to storyboards and presentations and scripts. You have probably heard the tag-line Reynolds recently coined for Goodby, Silverstein & Partners' client Sprint/Nextel: "The now network." The tag-line is part of a massive brand campaign promoting the highly anticipated Instinct phone. The now network conveys Sprint's ability to deliver what you want through faster networking, faster connections, faster Internet and real time GPS. In a word, now.   Continue Reading »
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