Goodby, Silverstein & Partners executive producer Josh Reynolds knows the importance of having a tool that enables him to efficiently deliver information to his vendors and clients. Reynolds is responsible for massive amounts of the San Francisco-based agency's information, from reels to storyboards and presentations and scripts. You have probably heard the tag-line Reynolds recently coined for Goodby, Silverstein & Partners' client Sprint/Nextel: "The now network." The tag-line is part of a massive brand campaign promoting the highly anticipated Instinct phone. The now network conveys Sprint's ability to deliver what you want through faster networking, faster connections, faster Internet and real time GPS. In a word, now.
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