A Big Mess

If you think the chart above looks like chaos, it is. Vital materials are being sent via email, over FTP servers, in hand-made web-pages, or through overnight mail. Welcome to the average process by which most people run their productions and present work to clients. Ask yourself if this is how you work. Most people are either too busy or too focused on day-to-day business to realize it. They just know when something doesn't work, gets there late, or never gets there at all. Business moves so fast that the need for convenience often means abandoning a good process to just "get it there."

Consider that each year budgets shrink and production cycles quicken. Add the fact that clients and staff are working more remotely than ever and you're faced with no choice but to streamline how your company creates and communicates. The busier you are, the more efficiency is essential to your success.

The Big Picture

Clearly, the work environment is moving online. With Wiredrive, companies of all sizes now have a realistic strategy to manage their marketing site, their sales efforts, and production process within a single environment. This cohesive strategy is especially relevant in today's iPod and TIVO society, where people have grown to expect an unprecedented level of control over how they organize, find, share, and present media.

Wiredrive allows busy creative companies to build and deliver high quality presentations quickly and conveniently to their clients, over and over again. To do this, Wiredrive takes the best features of Email (convenient notification), FTP (central project-based storage), and handmade web-pages (branding), and removes all the bottlenecks (oversized email attachments, IT staff requirements, and technical complexities). This is what the workflow process looks like with Wiredrive.

By centralizing all communications in one location, the right people can access, find and use the same information for review and approval (production), creating sales reels (promotion), or even publishing to a public website (marketing) anywhere at any given time.

PRODUCTION

In the past, creative discussions meant long meetings in beautiful conference rooms with great food. Now, thanks to our on-demand culture, meetings are conference calls in front of computer screens.

The heavy lifting in Wiredrive Projects is done through the new Presentation tool. Here you can select a project folder and "present" it via an email invitation which links to an image gallery. This simple 3-step process is invaluable during production crunch time, because clients can easily see production elements like video and images in order to make decisions faster.

Every time someone views, sends, or comments on a file, the system automatically records the activity and can even alert you with a notification. In addition, because all information flows through a single tool, you build a complete memory of your production without having to think about it. Assets can then be re-used or saved into your library for future production or presentation needs (e.g. a location photo or casting library).

PROMOTION

The essence of sales is showing your potential client the work that is most relevant to the project, as quickly as possible. Wiredrive Library gives you three powerful improvements over the standard "FedEx the portfolio" routine.

1. Find work when you need it from any location
2. Build custom reels & presentations without IT help and send them to a client in real time
3. See how many times the client has viewed the work

The overall effect is that our clients are winning jobs faster - and the system only requires one job a year to pay for itself!

MARKETING

Wiredrive's newest toolsets allow you to manage work on your website from the same central library, even if you have a Flash website. The simple truth is that most companies fail to update their sites often because the process is too challenging and never becomes a company habit. When your website is linked directly to your Wiredrive library, updating site content is instantly more convenient. The big benefit - your site will be more up to date than the competition and will match your reels, making for a unified marketing effort.

But all we need is something simple...

"But do we really need all this? Can't we just build our own? All we need is the ability to send work to people."

The beauty of the Wiredrive strategy is that you can start off with one piece and add on or you can jump in with a complete online strategy that is designed to be simple AND useful. In seven years of development, we've found that making something "simple" takes thousands of hours of planning, building, and refining... but it's worth it for our users.

So why not build something like Wiredrive yourself? The simple answer is that it's not what you do. You create great stories - and that's where you should be focusing all your efforts.

Will You Use It?

One of the biggest challenges in any office environment is convincing people to change their habits, even if you give them the best toolset available. Frequently people are handed a new tool but never given adequate encouragement, training or support to develop the comfort level necessary to use it. This is especially critical in high pressure situations, where people rely on "tried and true" methods.

To visualize this, imagine the technology as the center of the doughnut, and all the "adoption" concerns as the doughnut itself. These factors, like Learning Curve, Security, Reputation, Support, Reliability, and Future Growth all support the one big concern - "Can we trust this solution?" Wiredrive was developed with these specific concerns in mind, as it is used daily by literally thousands of people.

Making A Choice

Another critical question is what's the right tool for the job? We invite you to take a personal demo to see how the system feels and performs, because only you can make the full determination.

Spotlights

Featured Story

Gatekeeper of Success

It’s quite possible that no one knows more about whether your business is producing and communicating effectively than the person running your IT & vault department. Nick Stokes, Director of Technology at FM Rocks, is no exception.

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The Big Picture

Exploring the issues that creative companies face in online production & promotion, and the streamlining effect of Wiredrive.

Smiling Approval

Young productions gets major approval from its millions of young fans. However, the first order of business is getting the approval of their clients. That’s where Wiredrive comes in.