Apple devices will playback video in MOV, MP4 and M4V formats up to 720p that are encoded using the h.264 codec. There are a few reasons why a video won’t play on iPad. First, videos must be encoded properly. For additional specs, visit www.apple.com/ipad/specs/ and go the “TV and video” section. For more information on encoding, visit the Wiredrive video encoding guide.
Wi-Fi versus 3G
If your client reports playback errors, but you are able to view the same file on a different iPad, ask your client to switch to Wi-Fi mode. Large files will not playback if you are connected to the Internet over 3G.