With Cannes fast approaching and Project Everyone gearing up to get the creative community involved, I started to reflect on the power of our industry to craft a message, amplify it, and move people to action. We’ve created viral campaigns that make people roll with laughter or well-up with emotion; we’ve made people feel connected and, most importantly, we’ve moved them to action. And now we have the opportunity to harness that collective influence and get behind Project Everyone.
In case you’re not familiar with the Project, filmmaker Richard Curtis has brought a group of talented people together to support the United Nations launch of their global goals. The simple but mighty ambition of Project Everyone is to share the global goals with 7 billion people in 7 days.
This project is of an epic level of ambition, and unlike anything I’ve ever seen before displayed in the form of art, messaging, and technology. That’s why when Project Everyone initially told me what they were trying to do, I somewhat joked,“So that’s all?” To be honest, I couldn’t get my arms around it. It felt too broad and unimaginable to tackle everything at once. But, I believe fervently that this is the right approach. Until we are able to address these challenges as a single, unifying societal issue, we’re missing the point. Systemic problem require systemic solutions.
So when Project Everyone asked Wiredrive to partner with them, I nearly jumped through the phone to say yes. I know that our customers are our greatest asset, and if I have any platform to speak on, it’s because we are lucky enough to have a relationship with the brightest minds and biggest creative forces in the world. I ask for each of you to learn about Project Everyone and share the message.
Don’t wait for message to come to you – it is there already to be understood and shared now at Project Everyone and United Nations Millennium Development Goals. Failure is not an option, and success is truly possible.
If you are going to Cannes, join us to learn more about how you use your talents for unending good. You are the influencers. You change hearts and minds. You shape habits and behaviors. Help us make this matter.