HPA’s sales luncheon on September 30 came at a good time. With momentum returning to the industry, people are ready to learn from past mistakes and prepare for success . . . as opposed to running for cover.

“I don’t care about the no’s, I just want the yes’s.” – Robert Katz, owner, Amicus Entertainment

It’s been a tough year filled with a lot of intense fear and worry. Twelve months ago, we saw an economy heading toward collapse. But we are now in a low plateau. People are not as shell shocked as they were in February. Business is not as good as a year ago, but it is turning around. For example, the number of pages in Production Weekly that lists productions taking place in town grew from 10 to 21.
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The recent Hollywood Post Alliance (HPA) luncheon focused on explaining tapeless workflow for post-production sales people and addressed the promise of tapeless workflow. The idea is that companies should be more reliable and more productive through new efficiencies. But the general consensus is that this new digital world is actually quite disintegrated. Instead of systems working seamlessly, we are seeing where the seams are showing.

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