At the 2010 PromaxBDA conference, Wiredrive spoke with Nic Adler, owner of famed The Roxy Theatre. He uses social media and works with this competition to keep his legendary Sunset Strip music venue thriving. Adler also makes the case for advertising completely online, a strategy for which the Sunset Strip owes its current live music renaissance.
Posts Tagged ‘social media’
Wiredrive met up with brand consultant guru Simon Mainwaring at the 2010 SXSW Interactive Festival. We asked him what he learned; what’s driving transparency in the corporate world; and how to protect your right to privacy online.
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If you were looking for a sign of the ad industry’s health, you would have been really pleased with the main message that Boards Summit 2009 keynote speaker Stefan Sagmeister put forward. Instead of focusing on the recent economic collapse, about 600 people listened to Stefan recommend taking a year off every seven years to recharge and work on new ideas. Good times ahead! |
Blog Out Loud, a resource for businesses that want to develop creative marketing blogs, recently held Belong: Building a blog community, a Wiredrive-sponsored event hosted by editorial shop Therapy. The event featured a panel of successful bloggers who shared their social media insights on a range of topics:
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People interested in promoting their brands through social media received some top-notch advice Wednesday, October 14, during Blog Out Loud’s Belong: Building a blog community event. About a hundred attendees filled the offices of editorial shop, and gracious host, Therapy for the Wiredrive-sponsored event, which featured a panel of successful bloggers who discussed the nuts and bolts of gaining traction on the slippery social media slope.
I was really pleased with last week’s Blog Out Loud event and wanted to thank fellow panelists Simon, Jerry, Clint, Rebecca, Damon and our moderator Erika. At over 100 people, our turnout was fantastic. We covered a wide range of essential points: time commitments, the value of authenticity, the role of SEO and the need to just start trying.
Prior to the event, I assumed that the majority of ad companies simply do not take the time to learn social networking. A brief look at the 2009 top 10 global production companies and their use of online toolsets seems to confirm my assumptions:
| Blog | News | Total | |||
|---|---|---|---|---|---|
| Phenomena, Thailand | 0 | 0 | 0 | 1 | 1 |
| Smuggler, USA | 0 | 1 | 0 | 1 | 2 |
| Hungry Man, USA | 1 | 0 | 0 | 1 | 2 |
| Academy, UK | 0 | 1 | 0 | 0 | 1 |
| O Positive, USA | 0 | 0 | 0 | 0 | 0 |
| MJZ, USA | 0 | 0 | 0 | 0 | 0 |
| Partizan, UK | 0 | 0 | 0 | 0 | 0 |
| Rattling Stick, UK | 0 | 1 | 0 | 0 | 1 |
| Wanda Productions, France | 0 | 1 | 0 | 0 | 1 |
| Landia, Argentina | 0 | 0 | 0 | 1 | 1 |
| Total | 1 | 4 | 0 | 4 |
by Erika Levy 09/02/09
Who Says?
Before I begin to give you the video download of the SheSays meeting that took place at Wiredrive last week, I must thank Alessandra Lariu, a.k.a. Mother Superior. We met at the Creativity and Technology kick-off dinner where I strategically placed her beside me. Her cherry earrings swung from her dainty ears while I listened in awe to the story behind her metamorphosis into a hybrid creative director and digital diva. Both passionate and powerful, she has done a lot to uplift women in the digital world of advertising.
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by Bill Sewell 06/05/09
“It’s about time for this conference” – Ed Ulbrich, Digital Domain
I totally agree, especially after attending Digital Hollywood and the Clios. In fact, the most interesting components of those conferences revolved around technology, which was the 100% focus of CaT. The 400+ attendance and energy level at the first Creativity and Technology conference proved that people are hungry to better understand the effects of when creativity and digital toolsets collide. Creativity and technology are hand-in-glove components of storytelling. In fact, people like David Fincher (director of The Curious Case of Benjamin Button) truly understand that as long as there is a clear vision, passion and creative point of view, anything is possible. It also helps to have absurdly large budgets and seemingly endless timeframes.
Ed’s presentation on making Brad Pitt digital was awesome. Coincidentally, I went outside right afterward and was interested to learn about oddcast, which allows you to upload your own image and incorporate it into videos that have already been completed. It’s not nearly as sharp as Digital Domain’s work, but it shows how great ideas filter down into the community at different levels.
“We’ve moved from having a scarcity of channels and abundance of attention towards a scarcity of attention and abundance of channels” – Kevin Slaven, Area / Code
Kevin provided the most eloquent statement of the most common and resonant them from Digital Hollywood, the Clios and the CAT conference. Another recurring metaphor is that brands are arriving late to a party that has been going on for a long time (i.e. consumer conversations) and are entering awkwardly into said conversations.