I just finished reading a sappy, emotional Wired article about why the author loves Apple. I’ve also been thinking about this theme. Why do people feel so strongly about certain products, companies or services and literally hate others, especially in the cold realm of technology? I agree with the Wired writer, Momus, that everyone wants to be on a winning team and to be a part of something bigger, meaningful and important. He makes references to hints of spirituality in this era of features, buttons and hardware. People love meaning over features.
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