Web Design - First Impressions in 50 miliseconds
Friday, January 20th, 2006Web users form first impressions of web pages in as little as 50 miliseconds (1/20th of a second), according to Canadian researchers. In the blink of an eye, web surfers make nearly instantaneous judgments of a web site’s “visual appeal.” Through the “halo effect” first impressions can color subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions. Creating a fast-loading, visually appealing site can help websites succeed.
As websites have matured from marketing brochures to daily business tools, this “halo effect” should have bearing on user adoption of web applications like Wiredrive. Our goal is to create a visually appealing interface that makes daily use more pleasant.
