The all-day Creativity and Technology (CaT) conference, which took place on June 10 in New York, was stuffed with sessions designed to highlight interesting uses of technology, developments in creative company business models, and emerging trends in creative media production. As with any conference, there were both lackluster moments, as well as inspiring discussions. We’ve boiled down the most interesting ideas in this article.

Post-digital session gets conference off to great start

A panel of people working in the so-called post-digital space opened the conference with interesting examples of how physical interaction is driving post-digital media. The panel set high expectations for the rest of the conference that, unfortunately, proved to be unmaintainable.

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At the 2010 Creativity and Technology conference in New York, AICP President Matt Miller presented a discussion about creating 3-D content for TV. Joining Miller was John Collins, President of VFX company Framestore, and Ed Ulbrich, President of Digital Domain’s Commercials Division and Corporate EVP. Miller framed the discussion around misconceptions about producing 3-D content. Not all of Miller’s questions yielded productive discussion, but the audience was able to glean a handful of insights from the session.
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The June 10 Creativity and Technology (CAT) conference in New York started off strong with a panel called Making it Work in the Post-Digital World. Despite the presumptuous title, the session did not signal the end of the digital era, but marked an emerging version of digital media that no longer exists solely on the screen. In the so-called post-digital world, technology intersects with our physical surroundings to create new experiences. The following panelists shared recent work that’s helping to define the emerging post-digital interactive space:
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Wiredrive is the official Digital Workflow Partner of this year’s PromaxBDA conference taking place June 22 – 24 in Los Angeles, CA. Wiredrive will be working directly in partnership with Brief Magazine’s editorial team to conduct interviews, take photographs and film various events happening on-site during the entire PromaxBDA conference. For real-time updates, please follow us on Facebook and Twitter. We will also create a website to showcase all of the content we capture. 

Wiredrive and King and Country to host unofficial PromaxBDA after-party

In addition, Wiredrive will be co-hosting the unofficial PromaxBDA Awards Show after-party with King and Country. This event is by invitation only, but if you are interested in attending please send a request to Erika Levy at elevy@wiredrive.com. 

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Wiredrive’s Workshop Series continued Thursday, June 10, in New York as part of the city’s Internet Week tech conference. The workshop, graciously hosted at the offices of sound and music company Mophonics, was Wiredrive’s second workshop about media RSS (mRSS) integration since May’s Los Angeles event. In both events, Creative Director David Funkhouser and Web Developer Adam Portilla discussed how to power your website with Wiredrive media and credits.

• See all photos from the event

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Wiredrive co-sponsored this spring’s Zoic Salon Series, Framing the Future, with the goal of helping to facilitate meaningful discussions within the creative community about topics that affect all of us. Wiredrive President Bill Sewell set the tone for the event, which brought together social futurists from the fields of technology, sustainability and design for a discussion about how technology is changing the way we live.

• Watch all the videos from Framing the Future

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A full house of developers and producers stopped by Wiredrive for a presentation about using media RSS (mRSS) to integrate Wiredrive reels into a website. Guests enjoyed gourmet barbecue prepared by catering and personal chef service Fairweather before Wiredrive Creative Director David Funkhouser and Web Developer Adam Portilla shared their Wiredrive mRSS expertise.

• Photos from the workshop

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Wiredrive and Zoic Studios co-hosted a discussion on Thursday, May 13 hoping to parse out some insights about the future as technology continues to shape the world around us. Zoic Studios Creative Director Leslie Ekker moderated a panel of experts from the fields of design, technology and sustainability. After a brief introduction from Wiredrive President Bill Sewell, the following speakers talked about what our future would look like as they touched on politics, consumerism and social responsibility:

• David Bloom, Social Futurist
• John Picard, Global Sustainability Consultant
• Scott Robertson, Concept Artist and Visual Futurist

• See all photos from the event
• NEW: Watch videos highlights

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Wiredrive has teamed up with Boards Magazine and Boulder Digital Works for a series of professional development workshops. Dubbed Digital Bootcamp, the workshops are designed to teach people how to create successful integrated interactive teams, while providing the best possible training to develop digital leaders in the advertising and marketing realm.
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How is technology changing media and advertising? Some of the greatest minds in advertising and technology sought to answer that question at the 2010 SXSW Interactive Festival. We were there and now we’re sharing sharing their thoughts with you. Visit our mRSS-powered site for articles, video interviews and photos.

• Wiredrive’s SXSWi coverage

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