Wiredrive spoke with Damon Webster from Bullet and PhotoInduced at the 2010 SXSW Interactive Festival who shared what he learned about monetizing open video and what it means for traditional and digital agencies.
SXSW Interactive Festival
Erika Levy recently wrote an article for Producer Posts: Confessions of an executive producer, which is Epoch Managing Partner Jerry Solomon’s blog. The article is about her experience preparing for and attending the 2010 SXSW Interactive Festival. But it’s also about the advertising industry’s transition to the digital realm.
Those of us who are adopting new tools and media platforms are shedding our analog selves; but we’re not, and never will be, digital natives. We are digital immigrants: people struggling with varying levels of success to learn the language of emerging technology.
Read Erika’s article on Producer Posts. Add your comments or email her directly with your thoughts.
Wiredrive met up with brand consultant guru Simon Mainwaring at the 2010 SXSW Interactive Festival. We asked him what he learned; what’s driving transparency in the corporate world; and how to protect your right to privacy online.
Arc90’s Richard Ziade and Tim Meaney gave a presentation at the 2010 SXSWi festival called Revenge of the Editorials, which was billed as a discussion about sifting through the massive amounts of content on the Web to have a meaningful experience. But what the experience company’s partners and lead strategists really offered was a call to action aimed at Web content producers to step up the quality of the content. Advertisers and entertainment companies hoping to take full advantage of the Web to promote their wares may find Ziade and Meaney’s advice useful.
photo by Damon Webster
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Repo Men Director, Miguel Sapochnik, joined Wired “Vanished” writer Evan Ratliffe and Double Barrel Motion Labs CEO Jeff Krelitz at the 2010 SXSWi festival for a discussion about extending the story of Repo Men into the virtual world. The session featured the worldwide debut of the motion comic character lead-in to the film in RealD 3D. The graphic novel, trailer and featurette are available from Apple’s website.
Speakers
- Evan Ratliff (Universal)
- Miguel Sapochnik (Universal)
- Jeff Krelitz (Double Barrel Motion Labs)
- Maggie Furlong (AOL Moviefone)
Are you satisfied with the way real-time Web applications, such as Facebook, stream news and updates? We might not think that the news tickers running our friend’s status changes are so bad, but Google’s Open Web Advocate Chris Messina thinks otherwise. He works with the DiSo Project, Data Liberation Front, Activity Streams and a number of other organizations to develop and promote open standards. His presentation at SXSWi focused on incorporating open Web standards that would allow interactive companies to change the way we approach displaying data. You can download his presentation Is It Getting Streamy In Here? from Slide Share.
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Valerie Casey, founder and Executive Director of the Designers Accord, works with organizations all over the world to create positive social and environmental impact. She has been named a “Guru you should know” by Fortune magazine, a “Hero of the Environment” by Time magazine, and a “Master of Design” by Fast Company. photo by Damon Webster |
During a noon-time session at the Hilton across the street from the main convention center, Damon Webster from PhotoInduced and Bullet and Luke Sullivan, Group Creative Director at GSD&M, hosted a discussion that brought advertising professionals together to talk about surviving the transition from traditional to digital. The conversation touched on education, learning the technology and the skills recruiters really want in a partner.
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Loni Peristere, Executive Creative Director at Zoic Studios, spoke to Wiredrive at the 2010 SXSW Interactive Festival about creativity, technology and how to do what you love.
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At the 2010 SXSWi festival, leading creatives from the world of web design asked if CMS tools have made designers lazy while creating a new set of design conventions that designers feel obliged to follow.
Presenters |