At the 2010 PromaxBDA conference, Wiredrive spoke with Lynda and Ellen Kahn, Creative Directors at broadcast design company TWINART. In this video, they talk about the business’s range of projects, including their commitment to main title design, an art that is threatening to become a lost as a result of changing entertainment formats.
Events and Conferences
During Promaxbda: The Conference 2010, Workshop Creative Executive Producer Seth Berkowitz discussed the importance of trying out new technologies and finding out what’s right for you and your brand, a process he calls breaking through the clutter.
In this video, he also asserts that having experience in storytelling and traditional means of promotional marketing are still very important. He relates the concept of how to break through the clutter to his Promaxbda: The Conference 2010 panels: Ahead of the Curve: Staying Relevant in An Ever-Evolving Job Market and Making The Cut. The panel topics included career advancement, looking for a job and a student competition with The CW.
During PromaxBDA: The Conference 2010, Wiredrive sat down with Creative Director Chris McKenna and Executive Producer Monica Hinden from production company Wee Beastie. McKenna and Hinden talked about how Wee Beastie approaches their work: The stronger the initial concept the smoother the execution regardless of the medium. But agencies and networks approach creating content differently.
In this video, McKenna and Hinden talk about their experiences creating digital and on-air content. They point to their award-winning National Geographic and GEICO co-branded work as an example of the kind of diplomatic environment that results in quality execution.
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Commercial production and design company King + Country teamed up with Wiredrive for a party at the Hotel Figueroa after the PromaxBDA Awards. The Moroccan-themed evening included belly-dancers and the stellar DJ Johnny Knight who kept us dancing until they kicked us out.
Special thanks to Rosalba Jasso and her beautiful belly dancers; and to Dave Curtin at DeepMix for hooking us up with a bad-ass DJ.
Special thanks to Rosalba Jasso and her beautiful belly dancers; and to Dave Curtin at DeepMix for hooking us up with a bad-ass DJ.
As the official digital workflow partner for the 2010 PromaxBDA conference, Wiredrive spoke with media professionals to explore the world of entertainment marketing, promotion and design. This montage highlights some of our conversations with leaders from network and cable TV, media distribution, syndication, creative agencies, design and emerging media who shared their insights about mobile platforms, the role of media, the future of agencies and more. Make sure to check out all of our PromaxBDA the Conference 2010 coverage:
The 2010 PromaxBDA conference continued their three-year tradition of giving clients and vendors the opportunity to get to know each other in a hurry during the “speed dating” session. Wiredrive turned its lens to the spectacle as vendors, typically creative directors from design companies, hopped from potential client to potential to client to pitch their products in eight-minute bursts. The session gives clients, usually from major TV networks, the opportunity to procure new creative work and see what direction the industry is going.
Neil Ashe, President of CBS Interactive, spoke with Wiredrive at the 2010 PromaxBDA conference in Los Angeles. Ashe talked about CBS’s role as an Internet company and how its roster of brands, which include CNET, Gamespot and CHOW, reaches its consumers. Ashe points out that CBS has no ad networks and no third-party data tracking, a strategy that Ashe says gives CBS Interactive the ability to provide high-quality content.
At the 2010 PromaxBDA conference, Wiredrive spoke with Amy Banse, President of Comcast Interactive Media. She discussed how smaller screens, such as the iPad, are improving consumer’s TV experience. This is because internet-enabled devices allow consumers to control the content they watch. Comcast’s Fancast site, which allows Comcast customers to watch content from their computer, is a service designed to harness the control small screens afford.
At the 2010 PromaxBDA conference, Wiredrive spoke with Will Travis, CEO of Dentsu America, and Ed Ulbrich, President of Digital Domain. They argue that mobile technology is the global company’s key to making themselves relevant. Travis and Ulbrich make the case that the U.S. is behind other parts of the world in terms of mobile technology, which means the that North America ready to be tapped in terms of marketing.
Rishad Tobaccowala is the Chief Innovation and Strategy Officer at VivaKi, which is a Publicis-owned communications company. At the 2010 PromaxBDA conference in Los Angeles, Tobaccowala discussed the evolution of media, the future of ad agencies and what business transparency really means. He predicts a range of cultural changes, include a rebalancing of social power, consumers outpacing businesses in technology acquisition, and a reversal of how Web content is created.
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