Hope Family Wines is one of the largest family-owned and operated wineries in the Paso Robles, CA, area. The wine producer contributed a chardonnay, syrah and cabernet sauvignon from its Liberty School label to Blog Out Loud’s recent Belong: Building a blog community event hosted byTherapy and sponsored by Wiredrive. Ran by the 2009 California Mid-State Fair’s Winemaker of the Year, Austin Hope, the Hope portfolio also includes Treana, Candor and Austin Hope wines.
Wine DJ pairs sounds with flavors
To help promote the Liberty School label, the winery announced that they will be releasing Wine DJ, an iPhone application that helps you build a playlist of “music to match your spirits” based on mood, setting and Liberty School wine being consumed.
Users choose a Liberty School wine and move sliders to adjust variables that correspond with their situation. They can select a setting, such as “Candle Light/Strobe Light” and “Flying Solo/Entourage,” and the app will stream a custom-made playlist. With music sourced from GrooveShark.com, the potential for unique playlists are immense. The app comes bundled with extensive information on Liberty School including tasting notes (both “what the people say” and “what the experts say”) and a map feature that shows the nearest retailers who carry the wine. The free app will be hitting Apple’s App Store and Apple’s iTunes soon.
“The Wine DJ app offers something original, fun and valuable to our customers,” says Hope. “Who hasn’t wondered what wine to open on a date, or what music to play at a dinner party? The Wine DJ app facilitates any music and wine scenario, and will hopefully attract new wine drinkers to discover the Hope Family brands in the process,” he adds.
The app, created by advertising agency 72andSunny, highlights not only the ethos behind Liberty School, it is also an extension of Austin’s passion for music and his work hard, play hard philosophy for life. He is equally at home dishing about music and listing off alterna-rock artists he plans to catch on a tour. He embodies the gen-X ideal in all its contradictions: a rock n’ roll sensibility, a demanding career he is passionate about, time for his wife and two young daughters, and a home in a laid-back agricultural community.
About Hope Family Wines
When Chuck Hope and family moved from Bakersfield to Paso Robles in 1978 to grow grapes, they were among a handful of pioneering families who helped to shape and gain recognition for this distinctive wine-growing region. Over the past thirty years Hope Family Wines has served as a community ambassador and leader as Paso Robles rose in prominence to become one of California’s biggest wine-growing regions.