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The Boards Creative Workshop confirmed one thing: Advertising as we know it is officially over. Traditional advertising is dead. TAXI’s Steve Mykolyn and Jason McCann summed it up with an in depth analysis of the proclivity for Weird S*%t. However you may explain it, the industry is forging new paths. |
by Bill Sewell 05/15/08
Wow . . . I just got back from the the Hollywood Post Alliance’s first meeting for sales folk in the creative media space called Selling Into the Workflow: Red Camera. The stated purpose is to have panels of experts take the time to explain new technologies to the sales people who then get to explain the value to studios, networks and advertising production. I had no idea what to expect, but I left feeling like the HPA really nailed it.
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