After several weeks of wrenching, stressing and dealing with traumatic circumstance, Wiredrivers took a much needed field trip to the greens of Sherman Oaks Castle Park. The trip began on a 24 passenger mini-bus with two ice chests and the Wiredrive gang. The group played 21 questions on the drive up to Castle Park and Octopus seemed to be the word of the evening. Once arrived, the group was divided and then split for the 18 holes of mini-golf. Keep in mind that mini-golf courses are not easy despite popular belief. The twists and turns left many up the green without a club while at least two others hit a hole in one. After the rounds of mini-golf, Wiredrivers hit the arcade to play games such as Mrs. PacMan, Skeeball, Resident Evil, Air Hockey and Dance Dance Revolution. The arcade finally won the token battle and the crew headed back to the west side on the designated mini-bus. Wiredrivers ended the evening with a few beers, conversation and the usual Call of Duty. What a night!

Cheers,

Becca

The Boards Creative Workshop confirmed one thing: Advertising as we know it is officially over. Traditional advertising is dead. TAXI’s Steve Mykolyn and Jason McCann summed it up with an in depth analysis of the proclivity for Weird S*%t. However you may explain it, the industry is forging new paths.

(more…)

by Bill Sewell 05/15/08

Wow . . . I just got back from the the Hollywood Post Alliance’s first meeting for sales folk in the creative media space called Selling Into the Workflow: Red Camera. The stated purpose is to have panels of experts take the time to explain new technologies to the sales people who then get to explain the value to studios, networks and advertising production. I had no idea what to expect, but I left feeling like the HPA really nailed it.
(more…)