Archive for July, 2007
First Generation iPhone as an Ad Tool

“We’ve learned and struggled for a few years here figuring out how to make a decent phone,” Ed Colligan, CEO of Palm, recently said in regard to mobile phone development. “PC guys are not going to just figure this out. They’re not going to just walk in.’” Needless to say, iPhone has walked in and started changing the rules for many industries, including advertising.
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