Archive for July, 2006
How Does Apple Compress Their Trailers?

So you have just captured all the spots for your new director off of a MiniDV tape, compressed them and are ready to get approval. Your director looks at them and asks, “Why can’t they look like this?” And by this, he means a movie trailer on Apple’s site, which looks B E A U T I F U L !

So you go back and try to tweak all the settings on your software using the latest codecs and approved variable bit rates. But the output just does not pop like the Pirates of the Caribbean trailerĀ. Why? Does Apple use some rig equivalent to a racing stock car while you are plugging away with a standard automobile?
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