Wiredrive welcomes Paul Horn – Customer Advocate

At Wiredrive, we’ve always tried to address our customers’ needs by putting ourselves in their shoes. This year we went a step further and actually hired one of our customers!

As a producer at Wojahn Bros Music, Paul Horn was an ardent Wiredrive user. He became such a champion of the application that we brought him on board to help us create an even better experience for our users. As Wiredrive’s new Customer Advocate, Paul will be making sure all of our customers are truly thrilled with the Wiredrive service and are getting the maximum return on their investment.

As Paul put it, “Customers are great, but I want more diehard Wiredrive fans. My goal is to dole out at least one Wiredrive tattoo by the end of my first year … I hope they’ll let me expense the ink!”

Variety Film Summit panel: Box office poor indicator of films’ financial success

Ryan Kavanaugh Relativity Media

Ryan Kavanaugh, CEO, Relative Media

Hollywood has always been the epitome of creative financing. Movies may gross hundreds of millions of dollars but no one sees any money. A panel at the recent Variety Film Summit helped shed some light on movie funding.

The box office is not a horse race

Nothing says success better than being number one at the box office, right? In America, there is a strong desire to identify winners and losers, and box office rankings are the perfect vehicle for labeling movies as such. In reality, we miss a core business principle by hyper-focusing on box office numbers: it doesn’t matter how much money you make, it matters how much money you keep.

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PaidContent Entertainment conference: Technology is changing the business of TV and web content

The London West HollywoodI’ve attended quite a few conferences in the last few weeks about advertising, film marketing (part one and part two), TV, and Internet. Speakers at the film conferences grumbled that some of the best content was migrating to TV, specifically cable. But panelists at the paidContent Entertainment conference on Nov 3 argued that web content is where it’s at, lending credence to the adage that the grass is always greener.

After hearing presentations from Mark Suster and Robert Tercek, 2012 sounds like the year that TV finally succumbs to the digital revolution. Always the master of setting expectations, Mark cautioned that these sort of predictions are dubious at best. Forecasts about technology usually overestimate its impact for the next three years, underestimate its effect in 10, and have been plain wrong for 20 years. Being too early (or too late) is the same as being wrong, but Suster and Tercek discussed why things will be different this year.
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AICP Summit NY: A look at industry etiquette

Panel at 2011 AICP summit tackles industry etiquette The 2011 AICP Production Summit in New York on October 26 and 27 stood apart from the standard have-a-big-idea creative conference by drilling deeper into concerns and changes in production. My favorite panel came at the end of the second day when people are normally burnt and ready to go home. The panelists focused on the lack of etiquette in the industry and discussed the following themes.
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Inaugural AICP West Coast Board Meeting at the Riot House

On Monday, the newly reshaped AICP West Coast Board came together for the first time at the Andaz West Hollywood hotel, formally known as the Riot House. Bands like Led Zepplin stayed there and threw insane parties–one resulted in TVs being tossed out the window. The hotel choice was fitting because we hope to harness some of that subversive creative energy for the new board.

Bill Sewell, Denise Killmartin and Matt Miller

In this photo: Bill Sewell, Denise Killmartin, Matt Miller

Why am I even in the room?

Many of our customers are AICP members, so I have a vested interest in understanding their core business challenges. But that alone isn’t the answer. For years, I saw AICP as a great party-throwing group that did other political work that didn’t affect us. I listened to lots of complaints that AICP was out of touch and becoming irrelevant in a rapidly changing industry environment. These complaints had no recommendations or solutions. The problems were too big and were better solved by “them.” Well, there’s no “them,” there’s only “us.”
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